Easy & Effective Restaurant Marketing Strategies from BuzzyBooth

So, you’re looking to find new and exciting ways to drive more business to your restaurant? Maybe you’ve tried the many restaurant marketing ideas and strategies that are out there. Possibly even some of the completely off the wall ideas! In the world of restaurant marketing strategies and best restaurant marketing campaigns there really isn’t anything that hasn’t already been done. And if you’ve been operating your establishment for long enough no doubt you’ve seen it all already!

When it comes a restaurant marketing strategy, it can be nerve wracking to attempt to come up with new ideas. Especially ones that have impact. But there are many ways in which we can take something that’s been done and do it differently. Do it better. Today, we’re going to lay out a few ways you can refresh your restaurant marketing ideas and drive more mouths to feed to your establishment.

Contests!

Everyone loves a good contest, yet not everyone sits down and says to themselves, “I want to do a hot dog eating contest today.” No doubt you’ve seen the food shows that showcase the plethora of restaurant food eating contests that are out there. Maybe it’s time we spin those around, and turn them on their heads. How many of your customers do you think would actually come in for a food eating contest and do it?

Marketing for your restaurant is about bringing people in to eat on a regular basis. So, a new way of approaching it could be to create a food contest. One with prizes or rewards for the number of menu items customers try in a span of 30 or 60 days of visits to your establishment. Maybe even allowing them to customize a menu item as part of the prize? Wouldn’t you tell your friends to go to your favorite restaurant so they can try the menu item you designed? And now you’ve just created a word of mouth marketing campaign for your restaurant.

Hashtag Campaigns

We all use social media. You practically can’t function in today’s day and age without social media to keep up with your friends and family. So why not incorporate a hashtag promotion into your restaurant that offers different rewards at your establishment for the most likes, shares, comments, etc.? You could even offer featuring the best photos of your food as your menu photos. People do love taking pictures of their food before they eat it. Why not reward them for it?

You’re probably wondering how you could even execute restaurant marketing ideas such as these. This is where BuzzyBooth comes in. Our Selfie Kiosks in your restaurant would capture your patron’s emails to assemble an outreach database. BuzzyBooth’s built-in restaurant email marketing campaign platform would allow you to showcase to your customers what contests you’re feature. It also builds in the ability for them to share the contests to their friends on social media.

BuzzyBooth has a history of increasing customer referrals and reviews for our users with over 25M contacts collected and 80M impressions. Check out our restaurant marketing strategies today!

The Importance of a Great Hotel Marketing Email

We all get them. Most of the time these emails just go right to the junk folder or the trash can. Most of the time, emails from hotels for the regular customer who only travels for recreation, end up not even being read. Maybe they are read, or rather, skimmed. Think about it? When’s the last time you saw an email from a hotel you’ve visited or even frequented where you stopped and read the entire thing?

Email marketing for hotels can sometimes feel like a wasted investment. This is because more times than not, it’s not being executed correctly or maximized for the greatest impact with your customers. Hotel email marketing done right, can be incredibly effective to drive customers through your doors and into your rooms. Today, we want to look at a few things that make up a great hotel email marketing campaign.

A Stellar Subject Line

Email marketing for hotels

Even something this simple can often be overlooked. So many hotels spend time maximizing the content within their bulk campaigns that they forget this part. A great subject line for your hotel email marketing campaign will make all the difference. Because it means it will be opened rather than ignored. Things like “Make the most of your summer vacation with 4 nights for the price of 3” would show value to your customers immediately. People love free stuff. Other subject lines that leave your customer feeling like their part of something exclusive that your hotel offers over others can work. People love feeling like they belong to some special club or that they know something their friends don’t yet.

The importance of good and effective subject line is, for lack of a better word, important. Being clear, short, and direct is key. Conveying your message within one sentence that doesn’t mislead or trick your customer. Don’t promise a prize or something similar within and not deliver. That’s almost certain your email campaign will end up in the trash. If you wouldn’t open the email from the subject line yourself, then keep working on it.

Image is Everything

An email filled with attractive and enticing imagery of your property will draw a customer in. A picture that invokes a memory of their last visit, or if they’re new customers, one that invokes a feeling of vacation or comfort can make a huge difference. Along with photos, including a video for your customers to watch can be another effective way to drive them to want to book another stay with your property.

Feedback

Things like including a survey within your email that takes your customers directly to your property’s website is a proven and effective part of a hotel email marketing campaign.

These are just a few things that hotels can maximize their email marketing. BuzzyBooth’s email marketing campaign platform can help you design and deliver your next campaign while also maximizing its performance. Email marketing for hotels has never been easier than it is with BuzzyBooth.

How Dental Referral Marketing Will Transform Your Practice

When you are talking with a close friend, and they are excited to share with you an experience they had, chances are you will be enticed to try it out for yourself, right? That is the power for word of mouth and referring. It can offer so many benefits, especially within dental practices, where that type of exposure is idolized the most. However, getting to that point organically can be challenging. With the ever-evolving digital age, referral alterations, and more competition rising, you need to have a backbone dental referral program to support you along the way to be successful.

The Benefits of a Dental Referral Program

Like the one BuzzyBooth has established, a dental referral program is a wonderful way to gain that much desired increase in patients. It offers an array of benefits that can really transform and grow a practice to new heights. Some of those said pros include:

  • A Sense of Community: Referrals are not just about gaining new patients. When you ask patients to help promote them, they will foster a sense of connection with you and your practice. They will feel like they are seen as more than just another patient and a valuable resource to help you out. That, in and of itself, is a way for them to bond more and feel valued.
  • More Opportunity for More Referral Patients: When your current patients refer others, and they do end up coming to you and liking their experience, then that creates more loyalty. You can then add them to your referral program list, and they can then branch out even more to others, repeating the process over again.
  • People are Much More Likely to Come to You If A Friend Them: It is a pretty common statement that people are about four times more likely to buy or try something if their friends referred them. The reason why that is common is because it is true. People trust the judgment and opinions of those close to them, so if they say your practice is incredible, chances are they will try it out themselves.

Take Advantage of BuzzyBooth’s Referral Program Today

Leading Dental and Orthodontic Marketing Ideas that Drive New Patients

Marketing is the pinnacle of thriving businesses in every industry, and that, of course, includesdental and orthodontic practices as well.But as you may be aware, not all marketing tactics are created equal. Some have more substantial impacts on different industries than others, and that is all okay. The best thing you can do is find the ones that work best for you so you can really gain the benefits.

With that being said, are you looking for new ways to really get your dental or orthodontic practice to stand out from the rest? If so, here are some leading dental marketing ideas and marketing for orthodontist tips that can really drive in new patients and increase your bottom line.

Get a Photo Booth

A photo booth, like the one BuzzyBooth has, is a great way to make your office fun, grow brand advocacy, and gain more referral exposure than ever before. Patients can play around with themes, take pictures, and seamlessly upload them to their social media accounts. All you have to do is set it up and watch how your image begins to grow.

Start a Blog

This one might take more effort, but it is certainly worth it in the end. Starting and maintaining a quality hygiene blog is an excellent way to offer your locals advice and leverage your brand at the same time. The more you post informative, personable content, the more likely people will begin to notice you.

Email Marketing

Email marketing is a sure-fire way to target the patients you already have. Keep it super personable and reach out to your base to provide valuable information, special discounts, and updates, and exclusive content to make them feel like they are a part of your team rather than just another patient. You can even do a deal where if they send that email to someone else, they get a discount for doing so.

Referral Programs

Word of mouth and referrals is the #1 marketing strategy that works for dental and orthodontist practices. Because of this, think about setting up a referral program to gain more opportunities. Make sure you really develop strong relationships with your patients so they feel more enticed to refer you to others. Those connections will pay off in the end, because the happier they are, the more likely they will return the favor by driving others to you.

Never Ignore Marketing

You can have the best dental and orthodontic practice in the area, but if you do not market yourself as such, no one is going to recognize that. This is why marketing is so important. It shows people who you are, what your brand stands for, and the type of experience they can gain by going to you instead of someone else. So, leverage these ideal marketing tips above and watch the difference in patient volume when your efforts begin taking off.

Good luck! And if you have any questions, do not hesitate to reach out to the BuzzyBooth team for more marketing support.

How to Market Your Restaurant Effectively

So, you’re looking to find new and exciting ways to drive more business to your restaurant? Maybe you’ve tried the many restaurant marketing ideas and strategies that are out there. Possibly even some of the completely off the wall ideas! In the world of restaurant marketing strategies and best restaurant marketing campaigns there really isn’t anything that hasn’t already been done. And if you’ve been operating your establishment for long enough no doubt you’ve seen it all already!

When it comes a restaurant marketing strategy, it can be nerve wracking to attempt to come up with new ideas. Especially ones that have impact. But there are many ways in which we can take something that’s been done and do it differently. Do it better. Today, we’re going to lay out a few ways you can refresh your restaurant marketing ideas and drive more mouths to feed to your establishment.

Contests!

Everyone loves a good contest, yet not everyone sits down and says to themselves, “I want to do a hot dog eating contest today.” No doubt you’ve seen the food shows that showcase the plethora of restaurant food eating contests that are out there. Maybe it’s time we spin those around, and turn them on their heads. How many of your customers do you think would actually come in for a food eating contest and do it?

Marketing for your restaurant is about bringing people in to eat on a regular basis. So, a new way of approaching it could be to create a food contest. One with prizes or rewards for the number of menu items customers try in a span of 30 or 60 days of visits to your establishment. Maybe even allowing them to customize a menu item as part of the prize? Wouldn’t you tell your friends to go to your favorite restaurant so they can try the menu item you designed? And now you’ve just created a word of mouth marketing campaign for your restaurant.

Hashtag Campaigns

We all use social media. You practically can’t function in today’s day and age without social media to keep up with your friends and family. So why not incorporate a hashtag promotion into your restaurant that offers different rewards at your establishment for the most likes, shares, comments, etc.? You could even offer featuring the best photos of your food as your menu photos. People do love taking pictures of their food before they eat it. Why not reward them for it?

You’re probably wondering how you could even execute restaurant marketing ideas such as these. This is where BuzzyBooth comes in. Our Selfie Kiosks in your restaurant would capture your patron’s emails to assemble an outreach database. BuzzyBooth’s built-in email marketing campaign platform would allow you to showcase to your customers what contests you’re feature. It also builds in the ability for them to share the contests to their friends on social media.

BuzzyBooth has a history of increasing customer referrals and reviews for our users with over 25M contacts collected and 80M impressions. Check out our restaurant marketing strategies today!

The Make or Break Reality of Restaurant Reviews

When seeking out an excellent place to eat for the first time, for most people, they are drawn to the reviews. They want to see those online reviews for restaurants because they want to validate their confidence that they will have a positive experience. Now, if they see a place has little reviews or more poor ones than good, chances are they will look for somewhere else to dine. This poses a challenge for startup restaurants because in order to gain a loyal customer base, they need reviews. But they need reviews to increase more traffic.

It is a catch-22, but that is why companies like BuzzyBooth were developed to help you bridge that gap to reach fast success.

The Benefits of Good Online Reviews for Restaurants

Chances are you are not the only restaurant in the area that people can dine at. Even if you have been around a while, if you have not cultivated a decent amount of positive reviews, you will be outshined by the ones that do. With the rise of the digital age and value of online reviews, you have to take some time to focus on building that up to stay relevant in the ever-changing digital age. So, why are positive reviews so critical?

  • As noted above, it validates someone’s opinion and decision to dine with you in the first place.
  • People read restaurant reviews more than any other industry.
  • It allows you to pinpoint problems to remediate quickly.
  • More online reviews help improve your ratio.
  • Gains more loyal customers, trust, and brand awareness.
  • It increases your chances of being discovered.

Increase Online Reviews for Restaurants with BuzzyBooth

Even if you have the best food in town, the most exceptional atmosphere, and the friendliest staff, if you lack positive reviews, you are missing out on business growth. People trust others’ opinions through those reviews, and if they think that there will be a chance they will have an unpleasant time due to lack of feedback, they might turn elsewhere. In the end, you are the one losing, and that is where BuzzyBooth can help resolve this issue.

According to BuzzyBooth, 85% of consumers trust online reviews as much as personal recommendations. Because of this, they offer a seamless, automated software solution to generate more positive reviews from your customers that will inevitably drive more business down the road. Throughout the process, you are able to monitor incoming reviews as they come in and see what people have to say about your restaurant and different areas you can improve if need be. BuzzyBooth has helped countless businesses gain more reviews, totaling over 250K, and would be happy to assist you as well.

Remember, reviews are a snowball effect on restaurants; once you begin with the help of BuzzyBooth, you will continue to gain momentum as you build and reach prospering growth. It all starts with signing up and getting started. 

Social Media and Dentistry – Growing Your Business Through Personable Connections

By the year 2021, the dental industry is projected to reach a market value of $36.8 billion. This may look promising and foster an optimistic outlook, but you have to take the right steps if you want your own dental practice to have a piece of that statistic. Though you can market traditionally and gain quite a bit of success from it, one area you will not want to neglect is the power of social media. Social media content for dentists is an incredibly important aspect that should be in your marketing plan, as dentists rely almost exclusively on reputation and word of mouth to thrive.

Why Use Social Media?

There may have been a time period where many patients were not utilizing the internet or were heavily involved with social media. But that is not the case in today’s day and age. In fact, nearly every generation has some form of online presence, ranging from Twitch, Facebook, TikTok, Instagram, YouTube, and much more. So, if you want to build your dental practice and reach people in the most effective way possible, it’s time you go where they are to grow your brand image.

The Benefits of Social Media Marketing for Dentists

Posting about your dental practice, such as deals, values, and even engaging content through social media channels offers an immense amount of benefits that you can gain. For example, when you begin this marketing method, you will be subjected to:

  • Increased brand awareness and authority.
  • Much more inbound traffic.
  • Improved local search engine rankings for those looking for dental care.
  • Builds confidence in new patients that they made the right choice.
  • Allows patients to feel more comfortable before even stepping into your office for the first time.
  • You can showcase yourself on a more personable level to really allow potential patients to see who you and your team are as actual people without the business name overshadowing.
  • You can directly answer questions that people may have easily.

Get Started with BuzzyBooth

It is a safe guess to say that the majority of your audience is on social media to some degree. If you have not begun implementing social media marketing strategies yet, such as blogging, video marketing, paid social ads, or even podcasts, then now is the time to start. Now, as a dental practitioner, it is no secret you are busy and have a lot on your task list to focus on producing regular online content. Because of this, take advantage of BuzzyBooth’s social media content features that allow you to engage online without the need to redirect your attention.

From their automatized content publishing to their fun BuzzyBooth selfie kiosk, you can optimize your practice online and really showcase that you are a trusted place worth going to. All you have to do is get in touch with them today, and watch as your dental practice begins to grow, and cultivates a wonderful online dominance that allows you to stand out from your competition.

It’s time to adapt and evolve.

Increasing Customer Referrals for Your Hotel

You may be wondering, aren’t customer reviews and customer referrals the same thing? While, yes, they can be quite similar and complement each other there are distinct ways in which customer referrals are different. Ways in which they are important to your property thriving in the hospitality market. When it comes to a customer choosing where to stay on their next vacation, nothing is more important than a personal recommendation from someone they know and trust.

Even though customer reviews have someone’s name or even image on them, but more often than not your guests don’t personally have a relationship with the reviewer. This is where a strong hotel referral program becomes invaluable to your business.

What is a hotel referral program? In the world of mobile apps and rewards programs this is a pretty straight forward thing. It’s really any program where you’re rewarding guests for referring your property to someone else.

So, what are some ways in which you can increase customer referrals for your hotel? What kind of hotel referral program is the most effective? Let’s explore these with you, now.

Automated Texts/Emails

We’ve all seen the automated text or email follow ups from restaurants or others in the hospitality industry. You know the one where it gives you the option to invite a friend. And by doing so you earn points or rewards for a free stay. These types of referrals can be the most effective in bringing in new and repeat guests.

With our BuzzyBooth selfie stations set up in high traffic areas of your hotel, we’re collecting the customers’ email address and phone number for you. They need it so they can get their selfie. This data collection is then used to offer your referral program benefits and promotions to them when BuzzyBooth delivers their selfie. This can be an effective and organic way to create customer referrals for your hotel. And when they tag your hotel in their social media post, all they’re doing is driving more referrals to you through their network of friends.

Exclusive Promotions

Your hotel referral program can offer exclusive discounts or promo codes for new customers. Most of these referral programs rely on first time customers, and only work for first time customers as well, so when a customer sends the code to their friends it benefits your hotel. What true friend doesn’t like helping another friend save a little money? Your hotel referral program can do just that with promo codes and exclusive discounts for new customers.

Rewards points are great ways to drive customer referrals as well. When a frequent traveler stays at your hotel or in your hotel group on a regular basis, they’re able to rack up rewards points. The better your rewards incentives, the more that customer is going to recommend your hotel to their friends.

Your hotel no doubt does email marketing, and tying in your marketing campaign with automated referrals is another really organic and proven way to increase your referrals. BuzzyBooth’s automated referral software is able to tie in a referral promotion to your email marketing campaign and help increase your referrals while also bringing back repeat customers.

How to Do Hotel Marketing the Right Way

Everyone has an opinion when it comes to marketing. Sometimes you can feel like you’re throwing darts at the wall and hoping something sticks. Marketing doesn’t have to be a guessing game. While every industry is different, many of the same marketing strategies can be applied no matter what kind of business you have. For hotels, there are a few key tools that can help boost booking rates dramatically. Today, we are going to take a look at the best hotel marketing strategies and how they can work for you.

Hotel Email Marketing Campaigns

The first and most important marketing tool is all about the inbox. When you’re figuring out how to do hotel marketing, emails are the best and easiest way to start. Make sure you collect the email addresses of every guest or inquiring guest for future marketing campaigns. Personalize each email and be sure you are offering something your guests want to read about. Is it a discount? A new hotel amenity? Always provide an incentive that makes the reader want to book a room immediately. Hotel email marketing campaigns put your messages directly in the hands of the right buyers. Or in this case, bookers.

Learn How to Increase Your Referrals

Getting repeat business is always great, but generating new guests is always the name of the game. The more new guests you have, the more chances for increased repeat business. What’s the simplest way to have your hotel referred? It’s simple. Ask for the referral! Engage with your satisfied current or past guests and ask them to tell their friends and family to keep your hotel in mind when they are booking their next adventure. People are usually very happy to pass on good tips, and if they like your hotel, they are sure to comply with your request!

The BuzzyBooth Selfie Kiosk

The what? That’s right, the BuzzyBooth Selfie Kiosk is the part of our best hotel marketing strategies list. This is your secret weapon to getting tons of social media engagement from your guests! Place our selfie kiosk in a highly trafficked area of your hotel. Encourage your guests to take pictures and upload them to their social media profiles. Your logo is automatically placed on every photo. Even better? Ask your guests to tag you in their uploads and you’ve just managed to get free user-generated content for your social media accounts!

At BuzzyBooth, we like to stick to marketing that works. We know all the best hotel marketing strategies and how to employ them. We will handle all of your hotel email marketing campaigns from start to finish. We will also work on getting you more positive online reviews with our automated systems.   And last but not least, we can provide you with our signature BuzzyBooth selfie kiosk. This will help increase your social media interaction and awareness dramatically. Count on BuzzyBooth to be the answer to all of your hotel marketing needs.

How to Create and Find Brand Advocates for Your Hotel Business

Brand advocates are the most trusted form of marketing than any other traditional one. They are the mediators between your brand and its prospects, sending marketing messages and sales pitches to drive in new leads and serve as a prime reference for your hotel. Society loves being able to witness shared, positive experiences from others in a personalized way and use their feedback as a way to guide themselves on choosing the best hotel for themselves. And if you are well-strategized, those new people just might turn into brand advocates themselves too.

Now, if you are struggling to create brand advocates, you’ve come to the right place. If there is one marketing aspect that BuzzyBooth has mastered, it is generating brand advocacy, and here are their tips on how you can find brand advocates, keep them, and build more so you can build yourself.

How to Find Brand Advocates: The Guest Experience

Before you can get people to be your advocate, you have to give them something to advocate for. This, in of itself, can be the make or break point of a loyal customer or a bad review, because the reality is that advocates cannot be bought; they are recommending you because they had a great time at your hotel. It all stems from their experience, so sharpening and fine-tuning this essential aspect is the first step you should focus on to give your guests a memorable time that they would like to promote.

  • Your team is customer service tailored and has a mission for delivering extraordinary guest engagements. They greet guests by their name, smiles, are experts on nearby events going on, and give them the feeling that the hotel they are at really does care about their wellbeing. Make them feel second to none.
  • Start the communications with them before they arrive at your hotel, such as through email. Show them that you are excited about them arriving and maybe even give them pointers on cool things they can check out when they do come.
  • When they arrive, have an excellent BuzzyBooth Selfie Kiosk available so they can upload branded images and videos to personal social media accounts for more exposure. This is perfect for giving them a great time if there is a line, or keeping kids occupied while parents check-in. 
  • Add touches of luxury. This does not have to be super decked out, but even leaving a sweet treat or mint on their pillow, serving ideal breakfast options, have upgraded amenities, etc. will allow them to feel like they are living luxuriously.

Use A Streamlined Management System

If there is a way to automate and streamline everyday tasks, make sure you do it so you can focus more on your guests without distractions. For example, BuzzyBooth’s tools are a perfect way to automatically market yourself, gain referrals, and achieve positive reviews without having to spend precious time manually doing so.

Add in Loyalty Programs

Having a loyalty program is highly essential. This may be nothing new as far as strategies go to get repeat visitors, but it is still one you will not want to skip. Take some time to find out what your guests’ value and want more of in regards to your hotel. Based on that, give them the option to upgrade their stays, have spa treatments, have access to equipment rentals, and earn complimentary meals based on their loyalty to you. Of course, these are just examples, so be creative and give your guests cool rewards that make them want to shout your hotel’s name.

Conclusion There is nothing quite like the powerful feeling of having brand advocates going out of their way to recommend your hotel. This line of marketing is vital for growth, and one that should never be overlooked if you are seeking new, innovative, and respected ways to give your brand an excellent image. By leveraging the above tips on how to create brand advocates for yourself along with the support of BuzzyBooth, you will have your own rising group of brand advocates to give yourself that much needed competitive edge. 

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