BuzzyBooth

You probably already know that email marketing is the most important marketing strategy you have, no matter what kind of business you are in. Nothing connects you more directly with your customers than a greeting in their inbox. For restaurants, email marketing is especially important since you have the opportunity of offering a service that the same customer can use again and again. Today, let’s dive in and see what all the best email marketing campaigns have in common.

They Market Frequently, But Not Too Frequently

Email marketing services for restaurants isn’t effective if you don’t use it! The biggest mistake restaurants make is having tons of customer emails and then just sitting on them. Your email list is the most valuable marketing tool you have, so you need to not only use it, but use it wisely.

If you don’t send emails frequently, your customers will all but forget about you. So, what is the best amount of emails to send? Well first of all, you only want to reach out to your customers if you actually have something to say. Emailing your entire customer base just to say hello isn’t going to cut it. In fact, this is a surefire way to annoy and alienate your customers. The same goes if you post too often.

There is no perfect amount of emails to send, but a good rule to go by is only sending out emails 1 to 2 times a month. You can do weekly newsletters if it makes sense for your business.

Email Marketing Campaign Examples

Now, let’s take a look at some email marketing campaign examples. The best kind of email offers something your customers want. This could be a discount or a complimentary item. Let’s create a good example:

Hi there!

Craving some delicious chocolate cake?

This week, dessert is on us!

Mention this email and get a complimentary piece of chocolate cake with your dinner.

See? Simple, and to the point. Who wouldn’t be happy to get that in their inbox? But, that email marketing example is missing one thing…

They Have a Great Call to Action

The best email marketing campaigns make sure that each and every email has a clear and effective call to action. This is where you tell your customer exactly what you want them to do. Here’s the same email from above, but this time with a clear call to action included.

Hi there!

Craving some delicious chocolate cake?

This week, dessert is on us!

Mention this email and get a complimentary piece of chocolate cake with your dinner.

Book your reservation now!

That simple directive can mean the difference of someone just liking the idea of a free dessert to actually booking a reservation and showing up.

At BuzzyBooth, we don’t expect you know all of the tips and tricks that make up the best email marketing campaigns. That’s our specialty. When you are looking to capitalize on your email list, contact us and we’ll have your campaign up and running in no time.

Pop quiz! What’s the biggest driver of customer retention?

1. Social media
2. Email
3. SMS
4. Mailers

If you picked “B,” then you nailed it! Email marketing services for restaurants are still more effective than any other type of marketing. However, SMS marketing is coming up fast as 4 in 5 customers search for restaurants and check reviews on their mobile devices. Mobile devices are everywhere, and they’re deciding where we eat thanks to the marketing restaurants are doing in the palm of our hand. If you’re looking for SMS text marketing for restaurants or email marketing services for restaurants, then keep reading for more information.

How to integrate email marketing services for restaurants

• Build out a solid email list

You can build your email list in a variety of creative ways. One way that restaurants do this is by linking customer email to their reservations and allowing them to opt into other marketing emails at that time. Other restaurants offer exclusive promotions for those that join their email list. For example, if you want a free meal on your birthday, then you’ll need to subscribe. Whatever way you choose to do it, building out a solid email list can help you begin to utilize Email marketing campaigns services for restaurants to their full potential.

• Use email marketing to gain reviews

Are you looking to boost the number of reviews you have online? Let’s face it. The first thing that most people with phones do when looking for restaurants is pull up the name of the restaurant, the location, and the reviews. Reviews help customers decide that you’re trustworthy, credible, and worth their time. Send an email thanking the customer for dining with you. Then, add an in-email form for them to leave a review. If the process is quick and easy, there’s no reason for them not to partake!

Best way to use SMS text marketing for restaurants

• Attract new customers with exclusive deals

Who doesn’t love free stuff? Every restaurant loves to grab new customers wherever possible, and it’s fairly easy to do this with coupons here and there. Offer exclusive restaurant offers, student deals, monthly contents, 1+1 deals, or a complete freebie. You never know who you may win as a loyal customer. When you offer these deals, be sure to have them opt into your database. Then you can really maximize your SMS text marketing for restaurants.

• Wrap brand awareness and promotion into one

Chances are your texts may come from a free number and your customers may not be able to identify you. Always keep your texts short and sweet and identify your brand name/website. This way, your customers will know exactly who is offering them fabulous promotions via SMS text marketing for restaurants.

• Create a customer loyalty program connected to SMS

Struggling with how to build out an SMS marketing list? This can be the hardest part for many businesses, especially when you consider the fact that SMS marketing is most impactful when customers opt-in to the service. One of the best ways to do SMS text marketing for restaurants is to connect it to your customer loyalty program. By requiring your customer’s name and phone number for this program, you’ll give them an incentive to provide their phone number while providing them the benefit of exclusive deals.

Final thoughts

If you’re looking for email marketing services for restaurants and SMS text marketing for restaurants, then look no further than BuzzyBooth. From list building and personalization to increased reviews and automation, digital marketing has never been easier. Visit here for more information.

Email is by far the most used method of communication between customers and businesses. Yet, thanks to the popularity of mobile devices, SMS is now an advantageous sales and marketing tool as well.

Pew Research estimates that 97 percent of smartphone owners use SMS at least once per day. That number goes up to 100 percent when you look specifically at the 18-29 demographic. Smartphones also make email incredibly accessible. For this reason, there’s no better way to reach customers than through email and SMS marketing for hotels. Here’s what you should know.

Message your strongest customers

Because SMS is considered a more private space than emails, it’s best to only speak with people who want to hear from you. While customers are likely accustomed to receiving “junk email,” it’s far more offensive for them to receive unwanted SMS messages to their personal telephone number. In fact, it’s often a bit unnerving because it leaves them thinking, “How on Earth did this person or business get my contact number?”

Eliminate this possibility and maximize your hotel marketing campaigns by targeting your strongest existing customers. You can do this by building a contact list of email and SMS subscribers. The people on this list should be people who have visited your hotel and want to hear from you. This is the first key element of email and SMS marketing for hotels – create a contact list that you can work with. Guests who have opted in will have higher email open rates, click-through rates, and higher conversion rates overall.

Maintain your branding during hotel marketing campaigns

No two target customer bases are the same. For example, if you run an all-inclusive resort in the Dominican Republic, then you likely attract a different demographic than a 5-star business hotel in New York City. As a result, both your contact list and your branding can and should look different. Set yourself apart from your competition by adding your logos, customizing your colors, using consistent fonts, adding visuals, and writing in a constant voice. You should also personalize your email or SMS to the individual receiving them to ensure your audience knows that you care about them enough to address them personally.

Hotel marketing ideas and marketing campaigns also don’t have to consist of just discounts or special offers. You can mix it up with surveys, feedback, customer service, flash sales, streamlined check-in and check-out, upgrades, and other fun-perks that come with being on your contact list. This will help keep customers interested and engaged in your content.

Automate your system

Automating your system makes email and SMS marketing for hotels easier than ever. When you set your campaign up to send special offers via email or text message 3, 6, or 9 months from a customer’s first visit, you’re essentially inviting them back to stay with you.

If you’re marketing manually, it can be easy to let this slip. Automate the system to ensure you won’t forget any segment of your system who may give you return business with just a small bump from your hotel marketing campaigns. Email and SMS have never served your business so well!

Final thoughts

Ready to get started with email and SMS marketing for hotels? BuzzyBooth can help you smoothly integrate these hotel marketing campaigns into your overall strategy and get fast results. The platform collects guest contact information 8 times faster than traditional contact opt-ins. And these are from people who actively want follow-up contact after their stay. They’ll turn loyal guests into online advocates for your hotel by sending review requests to new guests via both email and SMS. Marketing has never been so easy!

Visit BuzzyBooth to learn more.

If you’re a dentist, the last thing you probably want to think about is marketing. After all, you went dental school, not marketing school. However, a dental practice is a business like any other and every business needs marketing. It can be hard to know just where to start. We’ve all gotten fliers in the mail from our local dentist. That’s fine, but there are easier and much more cost-effective ways to reach your future patients. Today, we’re going to take a look at what practices generate the most effective marketing for dentists.

Get That Email

Did you know that email marketing is one of the most effective marketing practices available? Your email list is like gold and you must treat it as valuably. You most likely have your current patient’s email addresses. What you need to do next is to create a regular newsletter to send out at least once a month, if not more. You can include fun pictures from your practice as well as informative dental content that your patients might find valuable. This will remind your patients why they love having you as their dentist and serves as a good reminder to book their next visit. Don’t have all of you patient’s email addresses? Have your receptionist call to update your patients’ accounts and be sure to collect all contact information when seeing new patients.

Dentists Need Instagram Too

When most people think about businesses on social media, their first thoughts are cool brands or models. But dentists need social media too. Social media content for dentists can be just as fun and engaging as other types of businesses. Encourage your patients to take pictures and selfies in your office. Share their photos and fun dental tips on your social media profiles. Tag your patients and have them tag you.

Ask for The Review

The best way to get what you want in life is simply to ask for it. If you’re sure you’ve satisfied a patient, ask them to write an online review for you at the end of their visit. Not everyone will take you up on it, but each review can lead to more business and boost your online reputation. Forgot to ask? Send an automated email follow-up to request a positive review.

Call BuzzyBooth

All of this information might seem a little overwhelming, but that’s why you need BuzzyBooth. We specialize in social media content for dentists. We will handle your email marketing and all of your social media posts. Use our BuzzyBooth Selfie Kiosk with your branding and increase patient-generated content. We also have an automated platform to help for reviews on Google, Yelp and Facebook.

When it comes to effective marketing for dentists, we are the experts. Allow us to make your life easier. Your time is best spent is serving your patients. At Buzzybooth, our time is best spent marketing your business and helping it grow. We’ve helped tons of dentists reach new business heights and we’re ready to do the same for you.

Restaurant and bar marketing has become more complicated over the last several years, especially in the last few months. Trying to establish a respectable brand image in a highly competitive industry to attract customer attention can feel daunting. The thing about owning a restaurant or bar in today’s society is that you can deliver the most amazing dishes or drinks with an ideal campaign, but if no one is reviewing or taking the time to refer your business, it can lead to devastating outcomes. Because of this reality, consider leveraging BuzzyBooth’s referral program for restaurants to increase online reviews to achieve optimal growth.

Gain 10+ Customer Referrals this Week

Restaurants and bars cannot survive without customers, loyal ones at that. Because these people can transform into becoming brand advocates, take the necessary steps to encourage them to promote you when they can. Though it may sound like more work on your part to push for this advocacy marketing, it does not have to be with BuzzyBooth. 

BuzzyBooth has an exceptionally designed automation system that can allow you to gain more referrals with no effort on your part to build your brand. They have fostered an evident, proven to boost customer referrals and reviews system that can send out referral requests to your customers automatically. You do not have to stop what you are doing or change your focus on other important business factors. With BuzzyBooth’s system, you can sign up, and the platform does all the work for you with sending out reminder emails and/texts. In the end, you can be confident that you will gain more customer referrals and tons more online reviews to achieve prosperity.

In-depth Monitoring

Even though you can put your referral and review needs on autopilot to tend to other pressing matters, you can still review and monitor the progress of using the BuzzyBooth features on your own time. You can see what is working, where you can improve, and sign up to get notified each time a customer sends out a referral through the system. 

• Marketing Tip: Show your appreciation to those advocating customers when they refer you by giving them a future discount or a special prize. People love to be recognized, and if they feel appreciated for their efforts, they are more likely to refer again as well. It is a win-win situation.

Increase Online Reviews for Restaurants

Don’t miss out on getting new, loyal customers who can not only generate revenue for you, but can support the domino effect of referring more in the future. In addition, don’t think that you have to do this entire process on your own or manually. BuzzyBooth has successfully helped a diverse range of restaurants and bars obtain much more opportunity to develop a more extensive customer base, optimize marketing campaigns, and increase referral numbers at impressive rates. They have all the fundamental, dexterous tools that can deliver easy integration, customizations, and user-friendly reporting. By signing up with this number one automated marketing tool, you are giving your business the necessary boost to generate more referrals, reviews, and will inevitably achieve a massive advantage over your competition to nurture incredible development.

Although cases of COVID-19 are on the rise this summer, that still hasn’t stopped restaurants around the country from reopening to the public.

Of course, there are risks to reverting to business as usual in the midst of a pandemic, but restaurants can still find success by maintaining the right precautions when it comes to serving customers. Overall, success during COVID-19 falls on building effective marketing strategies for restaurants that take a few things into consideration.

So, to help you navigate this challenging terrain, here are 3 ways restaurants can be proactive and protect customers who come in for a meal:

1. Let Customers Know You’re Open

One of the biggest challenges that restaurants need to overcome is the simple fact that many people may not know that they’re open for business.

So to jumpstart effective marketing strategies for restaurants, you should spend some time online promoting your comeback. A successful marketing strategy online should include:

• Frequent posts on Instagram, Facebook, and Twitter promoting your hours of operations
• Host a re-launch campaign on social media to invite customers back and give them a discount
• Use your email contacts from a customer loyalty program to send outreach emails
• Use phone numbers from a customer loyalty program to send SMS marketing campaigns and updates to everyone
• Run Facebook ads or Instagram ads to promote your re-opening to new audiences

Effective marketing strategies for restaurants involves spreading the word about what your business is doing. And since there’s so much confusion about businesses being open or not, taking the time to state your position and inform customers will help you get back on your feet faster.

2. Form a Plan for Protecting Customers Against COVID-19

Next, effective marketing strategies for restaurants involves forming a plan for protecting customers against COVID-19. 

For example, you should take precautions and use the following ideas to curb the spread of the virus, while still making customers feel at ease. These include:

• Instructing servers and bartenders to wear face masks and gloves at all times during their shift
• Eliminating that use of menus and using online menus for guests to check out or print out disposable menus that you can throw out after each table
• Instead of giving out refills, you can serve water and other beverages in a fresh glass every time
• Make sure to set up hand sanitizing stations in your restaurant that customers can use
• Rather than having customers wait indoors for a table, instruct them to wait outdoors, and use Email & SMS marketing services for restaurants to notify customers that their table is ready

These are just a few ideas that restaurants can follow to improve their trust with customers. However, you also need to share your plan online so that customers know you’re taking things seriously.

3. Use BuzzyBooth to Build Effective Marketing Strategies for Restaurants

With your relaunch promoted and your staff following the right protocols to thwart the spread of COVID-19, your final step is to leverage technologies that can promote user-generated content for your restaurant, while also building a steady network of contacts that you can promote to throughout the future.

With a photo booth for restaurants from BuzzyBooth, you can assign one of your staff members to operate the station and invite customers to take fun selfies in your dining area or lobby. Then after the photo is taken, customers can share their basic contact information with your employee, who can then enter it into the system, and then the customer will receive the media file in exchange to share on various social platforms.

BuzzyBooth creates effective marketing strategies for restaurants by leveraging user-generated content that turns customers into brand advocates for your business, but you’re also providing them with value by helping commemorate their experience at your establishment. Plus, since you have access to their basic info, you can then follow up with them through email marketing or SMS marketing for restaurants at a later date.

BuzzyBooth builds a web of connectivity that goes beyond a simple meal indoors. With its technology at your disposal, you can easily start to rebuild your clientele, while investing in a strategy that positions your restaurant as a success moving forward.

With retail businesses reopening around the country, lots of owners and managers may be looking for a fun, engaging way to connect with customers in-store.

Thankfully, a photo booth for retail is a great option to provide instant value to customers, while also storing useful information that you can use for future marketing campaigns. In this day and age, data and engagement are two things that every successful business needs, and luckily, a photo booth for retail provides just that!

So to help interact with customers and ramp up foot traffic indoors, here are 3 in-store photo booth you should consider for your business:

1. BuzzyBooth

As the ultimate portable photo booth for retail stores, BuzzyBooth offers a clean technology that entices customers to take a fun, memorable photo while they shop in your store.

Rather than some bulky, permanent installation photo booth that’s outdated, BuzzyBooth offers a sleek stand that can be plugged in anywhere. Plus, it provides ease-of-use for customers since it leverages the same technology as IOS products from Apple. Customers can approach the booth, snap a photo, and then instantly send the media files to themselves so they can share their pictures online with friends.

Something else to consider, too, is that BuzzyBooth offers an easy way to collect customer data, like phone numbers and email addresses that businesses can use for future marketing campaigns. Once someone takes a photo, they’re prompted to enter their basic information. Once they do, their contact becomes free game for your marketing team.

2. OCCO

Dubbed as “The Robot that Makes You Smile,” OCCO looks like something out of Disney movie with a rotating robotic head that has a lens inside of it.

The photo booth for retail actually follows customers’ movements as they walk by, and if a customer stops and makes eye contact with the device, it will snap a photo. The whole idea behind OCCO is that robots are supposed to be fun, so why not mold that into an in-store photo booth that can bring customers value? OCCO comes in three models that each speaks to a different type of setting, and best of all, the retail photo booth comes with cloud media services to easily help with tracking customer metrics and sift through user-generated content from customers.

The only downside is that OCCO is quite expensive when renting or buying. You can expect to pay a hefty amount for a long-term rental. Or if you want one for a singular event, the price can also be quite high. For an accurate quote, you can visit OCCO and get the details.

3. Mirror Me Booth

Last on this list is the Mirror Me Booth, which is a high-end in-store photo booth with a unique mirror design and effect to engage with customers.

It’s not exactly a permanent installation photo booth, but it’s certainly not as portable and easy to use as the BuzzyBooth option above. Instead, the Mirror Me Booth is meant for special occasions that call for a bit more of a luxury look, like weddings or conferences, etc. The entire device uses motion detection and vibrant animations to promote customer interaction. Plus, it comes pre-loaded with tons of emojis and fun social games for everyone to play.

Once again, the Mirror Me Booth is an expensive option that only rents by the hour. To give you an idea of pricing, corporate events cost $00-$700 per hour, whereas private events cost anywhere between $250 to $500 per hour.

Click here to learn more about the Mirror Me Booth and if it’s the

Choose a Retail Photo Booth You Can Trust

Out of these three options, BuzzyBooth stands as the clear winner with easy mobility and friendly software at an affordable price.

Perfect for any event, BuzzyBooth’s in-store photo booth offers a fun experience for customers that encourages brand advocates in-person and online. Not to mention, it comes with lots of other great marketing features to boost online referrals and customer reviews!

Click here to learn more about BuzzyBooth and see how you can improve your retail marketing game with an in-store photo booth!