3 Hotel Marketing Ideas to Avoid

When trying to promote your hotel to potential guests, you have to position yourself from a place of value. 

After a while, cheaper rates and open vacancies can only be so attractive, and eventually, those who obtain the most bookings are ones that think outside the box. This means showcasing hotel benefits that people care about in the long-run. Of course, hotel marketing ideas are meant to be fun and enticing, but you have to know which ones make the biggest impact. 

If you’re trying to revamp your hotel marketing strategy and increase bookings, then here are 3 hotel marketing ideas to avoid: 

1. Stop Trying to Sell Vacancies 

One of the biggest mistakes that hotel managers and owners make when dealing with hotel marketing is that they try to sell vacancies. 

Of course, having open rooms is a good thing, but that’s not what people care about. For instance, if someone is faced with deciding between a hotel with open vacancies and a hotel with great amenities, the ladder often wins out. That said, you have to focus on the value proposition of your hotel, which includes what you can offer guests once they book a room. 

Successful hotel marketing relies on what your guests can get out of the deal, like a free breakfast or shuttles to the airport. So, always provide value first, then follow-up with availability. 

2. Don’t Rely on Word-of-Mouth Alone

Yes, word-of-mouth marketing is great for your hotel, but you can’t rely on that alone to bring in new bookings. 

Aside from personal referrals amongst friends and family, you should focus your hotel marketing ideas on ramping up social media efforts to generate more buzz. For instance, using a photo booth for hotels is a great way to get your current hotel guests to take pictures of themselves and share them on social media. Plus, you gain basic customer info with every photo taken that you can use for future hotel marketing campaigns. 

Hotel marketing ideas that incorporate social media and constant activity lead to better engagement and bookings than waiting around for your business name to come up in a conversation. 

3. Don’t Ignore Hotel Reviews

Lastly, when trying to improve your hotel marketing, you should never ignore hotel reviews. 

Studies show that an online review is just as powerful as a personal recommendation for most consumers, so whenever you receive one, you should always do what you can to solve them or celebrate them. For instance, if you get a bad hotel review on Yelp, rather just ignoring it and hoping it won’t have an impact on your future hotel guests, you should reply to the post and alleviate the problem with an apology or a discount on a future booking. On the other hand, simply leaving a “thank you” note on a positive post shows that you care about your business and want to paint your hotel marketing efforts in the best light. 

Hotel reviews can make or break your future success, which means you need a quick way to track them and stay on top of any potential issues. 

Improve Your Hotel Marketing with BuzzyBooth

There are tons of hotel marketing ideas that can lead to success, but with BuzzyBooth, you won’t have to waste time seeing what works and what doesn’t. 

With a photo booth for hotels and easy-to-use software that tracks and notifies you about online activity, you can improve your hotel marketing and develop better campaigns for the future. Just click here to request a free demo and learn more about what BuzzyBooth can do for you. 

What are Dental Referrals and How Does a Referral Program for Dentists Work?

One of the best ways to bring in new dental patients is to generate dental referrals. 

And a dental referral or orthodontist referral isn’t just a recommendation to a friend or family member in passing. When set up correctly, a dental referral serves as a reward program that incentives your current patients and entices a new one by choosing to work with your practice. 

Over time, you build a loyal patient base, while creating more interest among new patients to get involved. 

What are Dental Referrals and Orthodontist Referrals?

As mentioned above, dental referrals and orthodontist referrals are incentivized exchanges set up to reward your current patient community whenever they recommend your dental practice to someone else. 

For instance, if you’re an orthodontist and a patient of yours has just gotten their braces off. You can let them know that if they share an orthodontists referral with someone new, they’ll receive free teeth cleaning when that new patient comes in and books an appointment. Plus, orthodontist referrals and dental referrals are set up to reward the new patient, too! 

A new patient can take advantage of the same rewards program just for signing up. Offer them free teeth cleaning or a discount on their first appointment, and then invite them to continue the trend with someone new. 

How Does a Referral Program for Orthodontists and Dentists Work?

Just as described, a referral program for dentists and orthodontists is simply an ongoing process of referral exchanges between your current patient base and a new one. 

Rather than creating a one-time dental referral, be sure to establish a set plan of rewards and benefits that old and new patients can enjoy. If that means giving equal discounts on procedures or free merchandise and oral care, then great! 

A successful referral program for orthodontists and dentists relies on consistency in order for it to work. This means setting clear parameters and rewarding patients who pass along your brand and mission with new people in their community. 

For more help on setting up a referral program for dentists, click here. 

Get Started with BuzzyBooth

Don’t waste another second losing out on dental referral opportunities with your existing patient base. 

Instead, get started with BuzzBooth and start growing your patient network with incentives that keep people smiling all day long. 

What is a Photo Booth for Restaurants?

Have you ever had customers standing around your lobby waiting anxiously to sit down?

Before you know it, they can’t wait any longer and decide to leave—something you never want to see! Unfortunately, long wait times can happen, but if you have a photo booth for restaurants or a photo booth for bars set up, customers have a new way of staying occupied.

Not sure what a photo booth for restaurants is? 

Here’s a quick rundown for you to consider:

A Photo Booth for Bars and Restaurants: 

Similar to a traditional photo booth that you’d see in strip malls or events, a photo booth for bars and restaurants is actually sleeker and more streamlined to be an inviting distraction for customers.

For instance, BuzzyBooth offers a photo booth for restaurants that has a screen built into the stand to display ads and videos, whereas the top of the stand holds an Ipad built into the frame that allows customers to snap photos and videos of themselves.

Overall, the whole point of a photo booth for bars and restaurants is to entertain customers by offering a simple way to memorialize their time out with friends or families.

What are the Benefits of a Photo Booth for Restaurants and Bars?

Primarily, the main benefit that a photo booth for restaurants and bars offers is a chance for your business to improve its restaurant marketing campaigns and social media marketing.

Whenever a customer uses the photo booth, they snap a photo or record a video and then they share their personal information to send the media files to themselves. Right away, the restaurant photo booth stores this data and allows you to use it for future marketing campaigns. Plus, the media that the customer receives comes branded with your business’s logo and unique hashtag (that you create) so that anytime the media is shared on the user’s social profiles, new audiences are seeing your restaurant.

Hopefully, seeing how much fun their friends and family are having using the photo booth for bars or restaurants will be enough for them to make a reservation at your venue on their next meal out. However, in order to get the most out of a photo booth for restaurants, you have to plan for the future.  

Sign Up for BuzzyBooth Today

Effective marketing strategies for restaurants means using the right campaigns to build your clientele.  

Through word-of-mouth marketing and the occasional post on social media, sure, growth can happen, but only at a snail’s pace. On the other hand, BuzzyBooth gives customers a fun, easy way to become brand advocates, while launching your business’s name in front of new customers.

A photo booth for bars and restaurants is just the thing you need to kickstart your success, so sign up for BuzzyBooth today to learn more!

Using a Photo Booth for Brand Activations

With any retail business, getting customers to promote and share your brand is a major necessity.

 After all, you want people to be billboards for your products, right? Whether it’s makeup, clothing, fitness gear, household goods—you need real people to showcase your brand to the world and paint your business in a positive light no matter what.

Sure, waiting for reviews to surface on social media or for word-of-mouth marketing to make in impact can happen, but more often than not, you have to take matters into your own hands—using a photo booth for retail and for brand activations does the trick!

Here’s what you need to know: 

Photo Booths for Brands and How They Work

Essentially, a photo booth for brands is a customer experience tool that engages with buyers and assists with brand activations. 

For example, if you own a clothing store, you can set up a photo booth for retail shoppers and encourage them to take pictures of their new outfits after they try something on or buy something in-store. Right away, the customer inputs their contact information, send themself a branded photo with your business name and location on it, and then they’re prompted to share that photo on social media using a special link and hashtag that tracks their post for you. 

A photo booth for brands is an excellent marketing tool because not only does it create user-generated content at your disposal, but it also turns your customers into brand advocates, creating a fun and simple way to promote your business naturally without any in-your-face marketing strategies. 

Why Use a Photo Booth for Retail?

So, back to why you should use a photo booth for retail…

Basically, retail businesses have a lot that customers can promote. Not to mention, you most likely need help sharing your brand with the world.

As mentioned earlier, it doesn’t matter if you’re a beauty salon, a clothing store, or a home improvement center—a photo booth for retail can transform the identity of your brand by interacting with customers and getting them to further your mission with just their own authenticity. In most cases, other customers want to see real people engaging with your products and being valued by your business. From a simple image of two customers celebrating their purchase or showing off their new look, you connect to thousands—if not millions—of other potential customers online who will take notice of your brand and want to get involved. 

BuzzyBooth Makes Brand Activations Easy

If you’re not sure how to get started with brand activations or signing up for your own photo booth for retail, don’t worry!

BuzzyBooth makes brand activations easy with products and services the help you take charge of your retail marketing strategy. Don’t waste another second scrambling to connect with customers online. Instead, use BuzzyBooth to streamline your success. 

What are Your Online Dental Reviews Telling You?

The best way to increase online reviews for dentists or orthodontists is to first take a look at what reviews you have online already. Log into your accounts and see what your patients are saying. Do they hate your waiting room decor? Is one of your staff members particularly icy in the morning? Maybe your rapport with patients could be better?

Your patients can provide tremendous insights that you can learn from and make improvements with. Don’t take criticism as a bad thing. Instead, use it to fuel the success of your dental practice and attract more patients for the future. 

Here’s what your online dental reviews may be telling you:

What Dental Patients Complain About the Most

To increase online reviews for orthodontists or dentists, you first have to take a look at what your dental patients are complaining about the most. 

After all, one bad review can lead to a downhill trend among your clientele. So, be aware of what your patients are saying and try your best to find a solution.

Take a look at these common complaints: 

    • Treatments cost way too much
• Spent more than an hour in the waiting room
• You shared no information about the procedure
• You don’t listen to your patient’s problem or concerns
• You act unprofessional or inappropriate

Now, one of these comments can increase online reviews for dentists and orthodontists in a bad way, but if your social media channels and business pages have a mixture of all of them, then you really need to rethink your practice and overall brand strategy. 

More than anything, the best way to solve all of these issues is to make patient care and experiences your top priority—simple. From the moment they find you online to the moment they book an appointment, you have to cater to their needs and alleviate their fears about going to the dentist.

Be accommodating in every sense of the word. Answer their questions, give them all the information they need about a procedure, let them know ahead of time that long wait times are normal, and most of all, listen and be professional!

If you can create a holistic experience that keeps them ahead of any concerns or confusion, you’ll increase online reviews for your dental practice with a positive spin in no time. 

Increase Online Reviews for Orthodontists and Dentist with BuzzyBooth

Your dental patients have a lot to teach you about your practice if you take the time to listen. 

With BuzzyBooth, we help increase online reviews for dentists and orthodontists with products and services that amplify your success. From positive social media outreach to keeping track of online reviews on different social platforms, you can stay ahead of the curve and make changes before negative comments start flooding in. 

Click here to book a demo today and start building a better reputation. 

How to Increase Online Reviews for Hotels

Even if hotel guests have a nice stay at your location, that doesn’t mean they’ll go out of their way to leave a review. 

In most cases, you have to take an active role when trying to increase online reviews for hotels. Whether it’s setting up easy ways for guests to leave feedback or handing out comment cards after checkout, you can’t just sit back and hope that good praise will come—you have to go after it yourself!

If you’re wondering how you can increase online hotel reviews and gain more bookings, here are a few ways to get started: 

Use Email to Your Advantage

Just like how you can use email to send newsletters and promotional deals, you can use email to your advantage by leveraging it as a tool to increase hotel reviews. 

For instance, once a guest checks out, you can instantly set up your lifecycle marketing efforts to send a “Thank you” email to guests for their stay along with a simple request to leave a review on social media. A simple ask often does the trick, but if you can also incentivize the review process—with an extra discount or chance to win a free prize—guests may be more excited to get involved.

In any case, you must use email to keep guests’ attention even after they’ve checked out. However, if responses go stale, you have other options to choose from.

SMS Has the Best Open Rates

Email may help increase online reviews for hotels, but in fact, SMS has the best open rates when it comes to guest engagement. 

Studies show that SMS messages have a 98% open rate amongst sendees, which means that any inquiries you make about hotel reviews have a great chance of being seen and considered. On the other hand, that also means that you have to encourage guests to leave hotel reviews in a simple way that doesn’t require too much effort. Primarily, this means sending short text messages that include basic links where guests can fill out a Net Promoter Score (NPS). An NPS is basically a customer loyalty survey that allows guests to choose a numbered score of their experience, or choose something as simple as an emoji to best describe their stay. 

Rather than a long, drawn-out review process, you can use NPSs for instant reviews and a general sense of customer satisfaction among your clientele. 

Focus Your Attention on Social Media

Lastly, the best way to increase online hotel reviews is to focus your attention on social media.

Having active profiles on Instagram, Twitter, Facebook, Google and Yelp are perhaps the most important platforms that your hotel can be on since most potential guests will check them out before booking a stay with you. That being said, if your social accounts are lacking content or any user-generated content from happy guests, it could negatively impact your chances of gaining new business. 

So, your only recourse is to share your social media presence with guests at all times. This means leaving social icons on emails, sharing your social accounts on your hotel website, and using social media as a tool to increase online hotel reviews. 

Similar to how you use strategies around SMS and email marketing for hotels, you can use social media accounts to increase online reviews for hotels by inviting guests to share photos of themselves at your locations and use a special hashtag in the caption. For every guest that shares a photo on a certain platform, you can reward them with a special promotion or re-share their photo to show them gratitude and spotlight their experience. Not to mention, the more attention you can gain on social media, the more of an impact you’ll have on other guests who find you organically when searching for a place to stay. 

Increase Online Hotel Reviews with BuzzyBooth

It takes time to increase hotel reviews, but with BuzzyBooth, you can find success sooner than you think!

With products and services designed to boost online engagement and guest experiences, you can rest assured that your hotel social media strategies are taken care of. Plus, you’ll have a ton of other benefits to enjoy to help grow your business!

Click here to learn more about BuzzyBooth today!

Restaurant Marketing with Email and SMS Campaigns

Word-of-mouth marketing can only get you so far. That being said, if you really want to make an impact and attract/retain restaurant customers, you need to leverage email and SMS marketing campaigns. 

In fact, SMS marketing for restaurants means that tons of customers are more likely to open your messages and receive offers since SMS features an open-rate of 98% on average. In addition, email marketing for restaurants offers plenty of benefits since 81% of small businesses around the U.S. rely on email marketing as their main customer acquisition channel. 

Overall, restaurant marketing with email and SMS can lead to great results when deployed the right way. Here’s some insight to get you started: 

Collecting Customer Information

To kick off SMS and email marketing for a restaurant, it’s important to have an easy way to collect customer information. 

For example, you may ask for restaurant customers to enter their email and phone number when booking a reservation online, invite them to share their contact information when signing up for your restaurant’s loyalty program, or you can even use a photo booth for restaurants that collects customer information in exchange for a fun, engaging photo. Whatever the case may be, once you have phone numbers and emails available, you have to compile them into the right platforms to start sending exclusive offers, updates, and promotions for your restaurant. 

SMS Marketing for Restaurants 

Aside from following certain rules when it comes to SMS marketing for restaurants, you can use SMS marketing services to generate engagement and specific forms of content. 

Below are just a few ideas that you can start to implement for your business: 

    • Use SMS marketing for restaurants to gain more customer reviews instantly

    • Offer special discounts that customers can receive by subscribing to your restaurant’s campaigns

    • Give away a free dessert for anyone who provides feedback to an SMS survey

    • Share your menu changes and location announcements via SMS for instant engagement

With access to your customer’s attention over the phone, you can get creative and start sharing all kinds of valuable offerings that keep them coming back for more meals. Not to mention, it sets you up for success on other restaurant marketing fronts. 

Email Marketing for Restaurants

Email marketing for restaurants goes hand in hand with SMS marketing because you can leverage complete lifecycle strategies to get customers to make my purchases, as opposed to hooking them with free value. 

For instance, once you have someone’s email, you can enroll them in email marketing campaigns that nurture contacts to make buying decisions. This may include…

    • Showcasing a new menu item and inviting them to order it

    • Featuring Happy Hour dates and a special discount on food and drinks if they RSVP instantly

    • Offering a free entree at a new location if they book their reservation for opening night

    • Offering a major discount on food if they book a party or special event at your location

The best part about email marketing for restaurants, too, is that you can set emails up to run automatically based on what decisions customers make. Like if a customer initiates the process but then leaves their activity in the middle of a purchase, a trigger email is sent to remind them, furthering encouraging them to complete the purchase and bringing you even more revenue. 

Developing a successful strategy of email and SMS marketing for restaurants takes time, but with the right guidance and tools, you can start to build success quicker than you think. 

BuzzyBooth Makes SMS and Email Marketing for Restaurants Easy

Don’t waste time struggling with customer acquisition and retention, especially when there are services out there who can help. 

BuzzyBooth can streamline your restaurant marketing strategy and prepare you to engage with all of your customers with just the click of a button. Interested in learning more?
Click here to request a free demo.

3 Steps to Creating the Best Referral Program for Restaurants and Bars

Lots of restaurants shy away from launching a referral program because they think the process is too costly and complicated. 

However, restaurant referrals are a great way to retain current customers and acquire new ones without wasting money on advertising and other gimmicks. Referral programs for restaurants and bars offer a win-win situation for establishments because it builds brand awareness while ensuring repeat business among your most loyal customers. Not to mention, the average small business receives up to 60% of its business from referrals—not too bad! 

Needless to say, a lot can be gained from  referral programs for bars and restaurants, so if you’re considering creating one, here are 3 steps to get started: 

1. Hire a Service to Do it for You

Why stress yourself out more than you have to?

Hiring a service to handle your restaurant referrals is a great way to cut down on additional spending and see results faster than handling everything yourself.

For example, with a service like BuzzyBooth, a referral program for restaurants or bars becomes entirely automated. Loyal customers who interact with their restaurant photo booth are instantly sent a referral request through email or SMS, making it easy for them to send the referral to their friends and family in their immediate network. 

2. Monitor Restaurant Referrals Daily

Once you have a service running your restaurant referrals, your next step is to monitor their progress on a daily basis to ensure that new customers are being engaged. 

In most cases, a worthwhile referral program for bars and restaurants will be able to send you real-time notifications of when a referral was sent out and redeemed. In fact, BuzzyBooth makes it a point to always keep you in the loop, notifying you right away about activity, as well as rewarding customers who process restaurant referrals with special prizes and future discounts. 

3. Build On Your Results

Finally, once you have a steady stream of restaurant referrals taking place, you have to develop new ways to build on your results. 

This may involve developing new restaurant marketing campaigns that target your newly acquired customers, or perhaps you can improve your social media presence to give new and existing customers a place to interact with your brand. In any case, restaurant referrals don’t just stop once a new customer comes in for a meal—you have to retain them with great service and new opportunities to get them involved. 

Referral Programs for Restaurants and Bars are Easy to Navigate

With the right tools in place, referral programs for bars and restaurants are easy to navigate. 

Whether you’re looking to revamp your old strategy or searching for ways to implement a new one, BuzzyBooth can help simplify the process and get you the results you’re looking for. 

Click here for a free demo request to learn more! 

3 Steps to Effective Marketing for Restaurants and Bars

Whether you own a restaurant or a bar, creating a strong marketing strategy to attract new customers and keep old ones coming back is crucial.

Mainly, this means getting your business’s name out there to the masses. And yes, your current customers’ praises will help, but in order to make a huge impact, you have to take advantage of every resource you can.

If effective marketing for bars and restaurants is what you’re looking to achieve, then here are 3 steps you need to take to get started:

1. Make Profiles on Social Media

Making profiles on social media for your restaurant or bar is the perfect way to generate online traffic and engagement.

For instance, effective marketing for restaurants involves taking snapshots of your best menu items and spotlighting customers who are having a fun night out with their family friends. Then, you can post those images on social media to promote your establishment and customer satisfaction. User-generated content is highly important when it comes to building an authentic brand, so try your best to create content on these platforms:

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn

2. Get Involved with Influencer Marketing

Once you have the social media game figured out, your next step is to get involved with influencer marketing to skyrocket your business.

Influencer marketing offers effective marketing for bars and restaurants because it uses a social influencer’s following to enhance the popularity of the business. All you need to do is search for food influencers on your social platform of choice and reach out to them with a promotional deal. This could involve free food in exchange for a post about your establishment or you could plan out a long-term influencer campaign to get traction over a set period of time.

3. Leverage Customer Reviews

Lastly, effective marketing for restaurants or bars should always include leveraging customer reviews to promote your business.

Once a customer leaves a review online, make sure to share that review on your site or re-post it on all of your social media profiles. Along with giving excellent service and incentivising the review process with promotions or discounts, taking the time to showcase positive feedback online will let others know that your business is a crowd-favorite and the best place to dine on their next night out.

Build Success with BuzzyBooth

Our products and services offer a holistic approach that bolsters your social media presence, helps you gain customer reviews, and offers assistance for other areas, like email and SMS campaigns.

Handling all of these areas of your business yourself can be a real challenge, but BuzzyBooth makes the process simple.

Click here to request a free demo today!

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