With 2020 throwing curveballs at the hotel industry left and right, following a foolproof hotel marketing strategy is crucial to building success. In this article, you’ll learn about 5 of the best hotel marketing strategies that you can incorporate into your own business. Hotel marketing techniques are a great way to connect with customers andContinue reading “The 5 Best Hotel Marketing Strategies to Start Using Today”
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3 Reasons Why Hotel Referral Programs Fail
Hotel referral programs are meant to reward customers for maintaining their loyalty to your business. When done the right way, it can lead to a large network of dedicated customers that result in steady bookings. However, if your hotel referral program lacks any kind of real value, then it can wind up doing the completeContinue reading “3 Reasons Why Hotel Referral Programs Fail”
How COVID-19 Should Change Your Hotel Marketing Strategy
Whether you’re trying to revamp your hotel marketing strategy or you’re wondering how to market a new hotel, COVID-19 requires you to take stock of certain guidelines. The hotel industry has been changed forever. With social distancing measures becoming commonplace and society valuing the importance of new health standards, the only way for hotels toContinue reading “How COVID-19 Should Change Your Hotel Marketing Strategy”
Plan for the Future: A Hotel Referral Program After COVID-19
Since COVID-19 has everyone under stay-at-home orders until at least May, hotel owners need to use this time to plan for the future. Once things settle down and consumers revert back to their traditional habits, this is where a hotel referral program can reel them back in. A customer referral program for hotels is theContinue reading “Plan for the Future: A Hotel Referral Program After COVID-19”
The 3 Biggest Mistakes You Can Make with Hotel Marketing Campaigns
As a hotel manager or owner, your ultimate goal is to acquire more bookings. However, you need stellar hotel marketing campaigns in order to share your business with the masses and persuade them to book a room. Overall, this means being present on social media, building up positive customer reviews, and doing customer outreach, but sadly,Continue reading “The 3 Biggest Mistakes You Can Make with Hotel Marketing Campaigns”
Hotel Marketing with Influencers: A Quick Guide
If you feel like you’ve exhausted all the other hotel marketing ideas to give your business a leg-up, then why not try hotel marketing with influencers? Social media influencers on a number of platforms can help boost the awareness of your hotel while inspiring their followers to get involved and rent your rooms. That said,Continue reading “Hotel Marketing with Influencers: A Quick Guide”
3 Hotel Marketing Ideas to Avoid
When trying to promote your hotel to potential guests, you have to position yourself from a place of value. After a while, cheaper rates and open vacancies can only be so attractive, and eventually, those who obtain the most bookings are ones that think outside the box. This means showcasing hotel benefits that people careContinue reading “3 Hotel Marketing Ideas to Avoid”
Why Use Email and SMS Marketing for Hotels?
In order to stay competitive and attractive in the eyes of guests, you have to develop hotel marketing campaigns that engage with people every day. Sending the occasional newsletter or random social post isn’t enough to let guests know that you’re actively seeking their business. So instead, opting for hotel email marketing and hotel SMSContinue reading “Why Use Email and SMS Marketing for Hotels?”
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